Essentially, the fifth screen represents a paradigm shift in advertising as much as it represents a change in the way we use computers on the move. It means ads everywhere, and different kinds of ads too—something TV advertisers are beginning to wake up to, now viewers use their iPads and phones while watching TV… “Every single piece of advertising now has as its goal behavior change. Understanding how to change behavior, and what people will choose to interact with is key for advertisers. Expect to see more science, more psychologists, and more behavioral data informing advertising in the future.”
Man, do Swedes really know how to make great pop music.
Miike Snow just released Happy to You, and it’s one of the most interesting releases you’ll hear all year, but definitely one that will have you busting a move. Also, in even cooler news, Miike Snow, along with a bunch of the other extremely talented Swedish indie artists, banded together to form a brand new record label called INGRID.
VertiCrop Processes 10,000 Plants Every 3 Days Using Vertical Hydroponic Farming
forget outdoor farming people, this is the future!!! skyscraper farms is the way to go…controlled environments, no heat, no cold, no bugs, no sprays!!!
Vertical farming is one of the most innovative solutions for lowering the amount of energy, space, and water needed to grow food, but Valcent Products has taken the practice to a whole new level with their revolutionary VertiCrop technology. By applying Henry Ford’s super-efficient assembly line concept to vertical hydroponic farming, the Vancouver-based firm can produce the same amount of produce on a standard sized residential lot that most farmers would be able to grow on a 16-acre plot. Their stacked, mechanized, produce-laden plastic trays are already a hot commodity, with orders coming in from every corner of the globe. Step in for a closer look at how this technology is completely changing the way we grow food.
The VertiCrop system consists of a series of mechanical 123 plastic trays stacked 8 high that can be placed on urban rooftops and other tight spaces. They contain vegetables and herbs that are grown hydroponically with just 8% of the water and 5% of the space required by standard farms. Energy efficient LED lights are on standby to supplement waning natural light when necessary.
VertiCrops are climate controlled and use absolutely no harmful herbicides or pesticides. What’s more, they are incredibly easy to manage. A staff of just 3 people can handle 4,000 square feet of plants and 2,000 square feet of germinating, harvesting, and packing space, and they can process as many as 10,000 plants every 3 days! Valcent’s COO Christopher Ng told the Global Commodities Report, “this is what farming has to develop into.”
Apps must now have explicit approval before accessing address book data
Under pressure from U.S. legislators, Apple Inc moved Wednesday to quell a swelling privacy controversy by saying that it will begin to require iPhone and iPad apps to seek “explicit approval” in separate user prompts before accessing users’ address book data.
Apple’s move came shortly after two members of the U.S. House Energy and Commerce committee requested the company to provide more information about its privacy policies. Bloggers, in recent days, have published findings that some of the most popular software applications in Apple’s App Store have been able to lift private address book data without user consent.
“Apps that collect or transmit a user’s contact data without their prior permission are in violation of our guidelines,” an Apple spokesman told Reuters. “We’re working to make this even better for our customers, and as we have done with location services, any app wishing to access contact data will require explicit user approval in a future software release.”
17 Radical Ideas From Google’s Top Genius Conference That Could Change The World
Paul Higgins: Really Interesting group of Speakers and ideas
Full Story: Business Insider